Private sellers also offer jewelry for sale online. Sometimes the prices are quite good, but more often the seller is trying to turn a big profit so you won’t get quite as good of a deal as you can find at an auction hosted by a professional jewelry auction company. Buying from private sellers also carries more risk than buying from well-established auction sites, because private sellers may not have posted accurate descriptions of their jewelry. They might do this through ignorance or deliberately as part of a scam. If you fall in love with a piece of jewelry from a private seller, ask for high-quality photos from multiple angles as well as copies of appraisals and other quality certificates. If the seller can’t provide these, buy only at your own risk!
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